The Impact Of Information Technology (it) In Marketing Of Banking Services (a Case Study Of Uba Bank Plc) Enugu

78 pages Chapters 5 ID: MKT0186

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DepartmentMarketing
TypeProject
Pages78
Chapters5
MethodologySimple Percentage
Reference StyleYES
FormatMS Word & PDF
Reference No.MKT0186

Abstract

THE IMPACT OF INFORMATION TECHNOLOGY (IT) IN MARKETING OF BANKING SERVICES(A CASE STUDY OF UBA BANK PLC) ENUGUABSTRACT        This research work looked at the impact of information technology in marketing of banking services and used U.B.A Bank as a case study. Specially, the study addressed the following issues. The performance of information technology to banking industry.         The extent or influence the present economic situation is having on information technology in banking operation. The overall levels of satisfact…

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