Physical Distribution Management In Brewery Industries (a Case Study Of Nigerian Breweries Plc Enugu)

77 pages Chapters 5 ID: MKT0193

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DepartmentMarketing
TypeProject
Pages77
Chapters5
MethodologySimple Percentage and chi square
Reference StyleYES
FormatMS Word & PDF
Reference No.MKT0193

Abstract

PHYSICAL DISTRIBUTION MANAGEMENT IN BREWERY INDUSTRIES (A CASE STUDY OF NIGERIAN BREWERIES PLC ENUGU)ABSTRACTIf a company has a good product, well branded and priced, required and proper promotion done but could not get to the users as and when required, the company has succeeded in achieving nothing.            Therefore, the objective of this study is to ascertain whether the company has sufficient number of functional distributors, dependable source of raw materials and good distribution network.      &nbsp…

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