The Effects Of Marketing Promotional Strategies On Sales Volumes, A Case Study Carried Out On Multichoice Kenya Limlited.

45 pages ID: MKT0972

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Project Details

DepartmentMarketing
TypeProject
Pages45
Reference StyleYES
FormatMS Word & PDF
Reference No.MKT0972

Abstract

ABSTRACTThe study was conducted to determine the impact of sales promotion strategies on sales volume In Kenya a case study of MKL Company limited. The objectives of the study were to assess the impact of the sales promotion strategies employed by multichoice Kenya limited on the increasing sales volume in the organization, to identifY the sales promotion strategy (ies) used byMKL, to establish how to improve sales in MKL, to identify changes faced by MKL in implementing sales promotion strategies to reach its marketing objective.The challenges faced by MKL in implementing …

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₦ 5,000 $(29)
Pages45
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