Advertising As A Power Tool For Business Growth

75 pages Chapters 1-5 ID: MKT0004

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Project Details

DepartmentMarketing
TypeProject
Pages75
Chapters1-5
MethodologyChi-Square
Reference StyleYES
FormatMS Word & PDF
Reference No.MKT0004

Abstract

ADVERTISING AS A ‘’POWER TOOL’’ FOR BUSINESS GROWTH  (A CASE STUDY OF NIGERIAN BOTTLING COMPANY PLC) ABSTRACT The study was on Advertising as a Power Tool for Business Growth. Advertising refers to any form of non-personal presentation or promotion of ideas, goods and services by an identified sponsor. The raison d’ taire of advertising is to create awareness of a product and to further stimulate brand preference. Therefore, its role in the pursuant of a company’s profit making objective cannot be over emphasized. The study used the Nigerian Bottling Company (NBC) Plc, Benin Cit…

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Pages75
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