Marketing Activities Of Small-scale Businesses In Benin City (a Case Study Of Peak Height Ventures Ltd)

ABSTRACTThis research project is aimed at examining the marketing activities of small-scale businesses as a whole but the manufacturer in a particular. During the course of this study it was discovered that the competitors in small and medium scale firms are in very large quantity, which in turn has been found to have a devastating impact on the growth and survival of the small and medium scale businesses. The activities of small-scale businesses face by the producer was found to include high cost of raw material, high cost of the product, low rate of sales and the circulation of the local mar…