The Impact Of Marketing Research As An Avenue For Profitability: A Case Study Of Coca-cola Nigeria Plc

60 pages Chapters 5 ID: MKT0206

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Project Details

DepartmentMarketing
TypeProject
Pages60
Chapters5
Methodologysimple percentage
Reference StyleYES
FormatMS Word & PDF
Reference No.MKT0206

Abstract

ABSTRACTThe study reviews the need for marketing research in a business organization set to make profit. The company under study Coca-Cola Nigeria Plc do state, prove to be one that have imbibe the culture of the marketing research. The general statistics from data gathered indicated that the staffs of the company are aware of the benefit derivable from marketing research. The data also shows that the company presently embarks on research effort, not depending on government assistance. The strategies are steam from findings got from marketing research made. The various types of research were a…

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