Cultural Values And Consumer Behaviour The Case Study Of Brarudi S.a In Burundi

ABSTRACT The study was set on consumer behaviour and cultural values in BRARUDI S.A The objectives were to establish the different cultural values affect consumer behaviour of people in BRARUDI S.A, the relationship between the cultural values and consumer behaviour of people in BRARUDI S.A and also to establish other factors that offer consumer behaviour. The methodology used were research design, survey population and sampling Research design referred to collect enough information from respondent's questionnaire .s, observations and direct interview and suryey population was based on managem…