Promotion: A Marketing Tools In A Competitive Marketing Environment In Nigeria (a Case Study Of Unilever Nigerian, Plc)

55 pages ID: MKT0985

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DepartmentMarketing
TypeProject
Pages55
Reference StyleYES
FormatMS Word & PDF
Reference No.MKT0985

Abstract

TABLE OF CONTENTSTitle pageCertificationDedicationAcknowledgmentTable of contents CHAPTER ONE: BACKGROUND TO THE STUDY1.1 Introduction1.2 Statement of problems1.3 Aims and objectives of the study1.4 Significance of the study1.5 Scope of the study1.6 Limitations and constraints to the studyCHAPTER TWO: LITERATURE REVIEW2.1 Concept of competitive market Environment2.2 Characteristics of competitive market2.3 Strategies for meeting competition2.4 Concept of promotion2.5 The promotion tools2.6 Factors determining the choice of promotion mixCHAPTER THREE: RESEARCH METHODOLOGY3.1 Research Popul…

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