Full material
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| Pages | 142 |
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Project Details
| Department | Marketing |
| Type | Project |
| Pages | 142 |
| Reference Style | YES |
| Format | MS Word & PDF |
| Reference No. | MKT1002 |
Abstract
ABSTRACT The purpose of this study is to examine the influence of Facebook usage on sales performance and explore whether an employee's service behaviour has a mediating effect on the relationship between Facebook usage and sales performance. This study employed an explanatory research design to explain the cause-and-effective relationship among Facebook usage, an employee's service behaviour and sales performance. Self-administered questionnaires and the use of a uniform resource locator (URL) through google forms comprising three sections was employed in collecting data. The target populati…
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Full material
₦ 5,000 $(29)
| Pages | 142 |
| Delivery | Instant, after payment |