An Examination Of Impact Of Strategic Planning On Sales Promotion (a Case Study Of Nigeria Bottling Company Plc)

84 pages ID: MKT1005

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Project Details

DepartmentMarketing
TypeProject
Pages84
Reference StyleYES
FormatMS Word & PDF
Reference No.MKT1005

Abstract

ABSTRACT This study examined the impact of strategic planning on sales promotion it highlighted the benefit of companies can derive from an examination of impact of strategic planning on sales promotion. The study went further to discuss the problem associated with impact of strategic planning on sales promotion using Nigeria bottling  Company as the case study. A survey was conducted and questionnaire was distributed to show opinion previously formulated hypothesis. The study discover that examination of impact of strategic planning on sales promotion could lead to a rapid positive performanc…

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Full material

₦ 5,000 $(29)
Pages84
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