The Significance Of New Product Development In A Competitive Marketing Environment (a Case Study Of Lubcon Ltd)

78 pages ID: MKT1008

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Project Details

DepartmentMarketing
TypeProject
Pages78
Reference StyleYES
FormatMS Word & PDF
Reference No.MKT1008

Abstract

ABSTRACT The main purpose of this thesis is to examine the significance of new product development in a competitive environment. In view of this a very popular organization shall be used the Lubcon Ltd.  So because new product development is a key or a major factors to profit maximization in an organization existing in a newly innovated replace or imitative to the market. So this thesis is divided into five chapters, chapter one is on introduction, background of the study, statement of the general problems, objective of the study, chapter two is on literature review, concept of competitive mar…

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Full material

₦ 5,000 $(29)
Pages78
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