Application Of The Marketing Concept In Our Local Market ( A Case Study Of Owode Market Offa , Kwara State)

TABLE OF CONTENTS Title page Certification Dedication Acknowledgement Abstract Table of content                    CHAPTER ONE 1.1                           Introduction 1.2             Statement of the problems 1.3             Objective of the study 1.4             Importance of the study 1.5             Scope of the study 1.6             Limitation of the study CHAPTER TWO 2.1   Literature review 2.2   Nature and scope of marketing 2.2.1 Importance of marketing 2.4   RetailingRetailing mix 2.5   The concept of marketing in retailing   2.6            The difference between marketing and r…