Role And Importance Of Marketing To Manufacturing Firms In A Competitive Market Environment (a Case Study Of De-united Foods Industry Limited Producer Of Indomie Instant Noodles)

ABSTRACT The primary objective for any profit oriented organization in to maximize profit and minimize lost among other objective. This in that survival mechanize for such organization. However, achieving these stated objectives and others given along with some environment elements which are not within the control and capacity of the organization. Among these external elements or environment factoring competition. The nature diversity and dynamic competition  in the market determines the strategy and traffics that will be formulated and adopted in dealing with such environmental factor. Among …