The Significance Of Branding To Effective Marketing Of The Tobacco Products In Nigeria (a Case Study Of International Tobacco I.t.c.)

ABSTRACT This study researched into significance of branding to effective marketing in Nigeria for market penetration.  It examined the significance of branding to effective market penetration.  The study wet further to evaluate the poor quality branding exercise on the market penetration and its effect on the organizations concerned.  marketing on previously formulated hypothesis.  The study discovered that effective marketing of consumer product determines the level of sales as opposed to the tentative. Hypotheses.  It was concluded that branding helps stimulate demand for products.   TABLE …