Satisfaction And Retention: A Key To Business Survival (a Case Study Of Berger Paints Nigeria Plc)

PROPOSAL The importance of consumer satisfaction and retention as a key to business survival can be fully appreciated when one realizes the dominant role it plays in the organization (Private and Public sector) and the nation's economy at large. Consumer satisfaction is the mainstay of an organization in that any firm that fails in this area will barely break even. It improves, increases business activities, and promotes economic growth. These projects continue five chapters, each chapter concentrating on a different aspect of human endeavor and the economy at large. Chapter one is to introduc…