Marketing Strategies And Sales: A Case Study Of Century Bottling Company Mbarara Branch

ABSTRACT The researcher chose this topic because companies face a number of marketing strategies to choose from which impacts heavily on the sales of their products. The way these marketing strategies influence consumer attitudes, creates awareness, persuades potential and existing customers, supports purchase decisions, and creates brand loyalty as major impacts on the sales of the products offered in the market place. It is in this competitive environment that companies seek to apply marketing strategies that can help them to improve and increase on their sales. The topic of the study was t…