Marketing Communication Strategies And Service Quality Among Mobile Phone Service Providers In Kenya

ABSTRACT Customer service is an important aspect of whole business process. In today‟s global competitive environment delivering quality service is considered as an essential strategy for success and survival. The general objective of the study aims at determining the effect of marketing communication strategies and service quality in the Mobile Phone service providers in Kenya, and the specific objectives of the study to establish the effect of advertising and service quality in the Mobile Phone service providers in Kenya, to determine the influence of sales promotion and service quality in …