Full material
₦ 5,000 $(29)
| Pages | 78 |
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Project Details
| Department | Marketing |
| Type | Project |
| Pages | 78 |
| Reference Style | YES |
| Format | MS Word & PDF |
| Reference No. | MKT1039 |
Abstract
ABSTRACT The customer retention among the insurance companies in Malindi town has been declining Khasaya. Compared with other financial institutions in the area, the attraction of the new customers has been inadequate within the insurance companies. Most customers open accounts with insurance companies in Malindi Town but make minimal transactions with those insurance companies such as insurance cover among others. Thus formed the basis of the current study that the influence of personal selling strategies and customer loyalty among insurance companies in Malindi town, Kilifi County, Kenya. T…
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Full material
₦ 5,000 $(29)
| Pages | 78 |
| Delivery | Instant, after payment |