An Evaluation On The Impact Of Internal Marketing Strategies On Organizational Performance. A Case Of Standards Association Of Zimbabwe.

ABSTRACT This study sought to analyze the impacts of internal marketing on organizational performance a case of SAZ for the period of 2013 to 2015. The researcher assumes that the chosen branch used for the study fairly represented all SAZ branches around Zimbabwe. The research sets to determine the contribution of employee training on service delivery, to explore the effectiveness of internal communication on employee performance and to ascertain the effect of job enrichment on employee performance. Descriptive research design was used for the study. The researcher assumes that internal mark…