Analysing The Importance Of Private Brands In Improving Company Perfomance: A Case Of Tynserv Distributors (bonita Brand).

Abstract The research sought to analyze the importance of private-brand products in improving company performance, a case of Tynserv Distributors (Bonita brand). The research study was carried during the period of June to September 2016. The objective of the study is to review how customers perceive the Bonita brand, the impact of sales promotion on sales of Bonita brand products as well as the impact of store image on influencing customer’s purchase decision. Literature was reviewed from various authors to create a deeper understanding of different customer perceptions towards private brands…