Full material
₦ 5,000 $(29)
| Pages | 73 |
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Project Details
| Department | Marketing |
| Type | Project |
| Pages | 73 |
| Reference Style | YES |
| Format | MS Word & PDF |
| Reference No. | MKT1048 |
Abstract
ABSTRACT This study was meant to realise and uncover the effectiveness of rebranding on consumer purchasing decisions, with Grain Marketing Board as the case study. The objectives set aimed to assess the impact of the new package and logo of the products, to assess the perceptions of consumers towards new packages as well as to establish the factors that may hinder the success of rebranding. Relevant literature regarding the topic under study was researched and reviewed. This included scholarly articles, books and company records. Participants were drawn from the Grain Marketing Board top man…
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Unlock Full Material
Full material
₦ 5,000 $(29)
| Pages | 73 |
| Delivery | Instant, after payment |