The Place Of Marketing In The Service Industries. (a Case Study Of Selected Laundry And Dry Cleaning Firms In Enugu Metropolis)

ABSTRACT The major issue in this research work is the place of marketing in the service industries.  Marketing is very vital in every organization especially in the service industry.  The laundry and dry cleaning firms in Nigeria are expected to be marketing oriented especially in current times when competition is very intensive.  This project looked to the place of marketing in the service industry, with emphasis on the authentic laundry and dry cleaning firm in Enugu.  The study evaluated how the firm marketed its services to its customers and of customers are satisfied with services been r…