Marketing Acceptability Of Locally Made Cosmetic Products (beauty Aids) In Nigeria (a Case Study Of Some Selected Hair Dressing Salon In Obiagu)

75 pages ID: MKT1081

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Project Details

DepartmentMarketing
TypeProject
Pages75
Reference StyleYES
FormatMS Word & PDF
Reference No.MKT1081

Abstract

ABSTRACT In this study, an attempt was made to determining the acceptability of locally manufactured cosmetic product by user of cosmetic in Obiagu urban.  Attention was focused on only female gender irrespective of their demographic specifications.  The study did not cover the male genders. From the analysis of data collected, it was obvious that user of cosmetic products preferred foreign manufactured product to locally made ones due to some reasons advanced.  The result of the research showed that female in Obiagu  Urban were fully aware of the locally made cosmetic products (79%) responde…

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Full material

₦ 5,000 $(29)
Pages75
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