Impact Of Marketing Research In A Small Scale Company (a Case Study Of Juhel Pharmaceutical Enugu)

55 pages ID: MKT1097

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Project Details

DepartmentMarketing
TypeProject
Pages55
Reference StyleYES
FormatMS Word & PDF
Reference No.MKT1097

Abstract

ABSTRACT  The research on the role of marketing in improving a company’s performance. In order to carryout the work effectively some of the following objective ere formulated. -To know whether Juhel pharmaceuticals conducts marketing research  -To determine the impact of marketing research on the company’s profitability primary and secondary data were colleted to solve the research problem. Questionnaires were used as research instrument the population of study comprised the customers distributors and relevant staff and management of Juhel pharmaceuticals in Enugu metropolis. The followin…

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