Locational Factors Influencing The Marketing Of Financial Service In Lagos And Aba Markets

ABSTRACT Banks are established to make profit. Are these profit made at mere expense of the customers? Or is it as a result of the service provided by these banks. This study attempts to highlight those key factors that different banks management will  consider in their choice of branch locations and customers preferences for  their choice of banks to serve them this will enable banks to focus on the critical factor that affect market preferences. The study  was done using survey research design with questionnaires  as they key instrument for collecting primary data. A total of 100 and 200 ba…