Packaging As A Promo Tools In The Marketing Of Beauty Case Products (a Case Study Of Petals Enugu)

ABSTRACT  This research project is very crucial study for petals Ltd.  The study was motivated by the necessity of packaging as promotional tools in the marketing of beauty care products. This research project aimed at the following. a.To identify packaging as a promotional in order to increase sales and profitability of the product. b.To determine whether a good packaging can help improve a brand image c.To determine whether a good packaging can helped to increase its sales d.To determine whether a good packaging serve as a substitute to advertising  The population for study comprises of the…