Promotional Strategy In A Service Industry (a Case Study Of Afribank Plc Enugu)

ABSTRACT Promotional strategies has proved to be the only logical basis  for the sustenance  of the financial institution such a s Afribank (NIG) PLC. The promotion mix  variables should be properly integrated in this ever  changing marketing environment. The purpose of carrying out this researcher work was to find out the problems of afribank (NIG) PLC, and recommend solutions to the problems. Based on the researcher topic, the researcher reversed related literature to the topic, red have a  better understanding of effective promotional strategies an how they could apply to the  organisation…