An Appraisal Of Advertising As A Tool For Promoting Sales Of Soft Drinks (a Case Study Of Selected Soft Drinks Company In Kaduna)

ABSTRACT The history of advertising is as old as man himself. The story date back to the prehistoric period when man was using town criers, drummers, flute blowing to pass across important information to present day time where, television radio and other print media is now in use. In advertising, its difficult to trace the result of any given advert or an entire campaign to a products or the entire sales volume. It’s as result of this, that the research work was necessitated.  The objectives of the study was to determine what pattern the advertising message took and its effectiveness; to hi…