Impacts Of Motivation Factors On Sales Performance: (a Case Study Of Gemini Life Insurance Co. (glico)

ABSTRACT   Thepurpose of this research is toinvestigate into the impact of motivation on productivity of employees. This research was carried out in Ho Branch of Gemini LifeInsurance Company where 27 respondents made up of all employees were selectedto complete a questionnaire asking them to indicate the level of importanceattached to listed factors. At the end findings show that13representing 48.1% and 1 representing 3.7% are normally motivated by financialand non-financial incentives respectively. Moreover, 13 of them representing48.1% are motivated by both financial and non-financial …