The Relationship To Brand Preference Among Consumers Of Beer In Umuahia Metropolis

ABSTRACT Beer is an alcoholic drink. Its wire consumption by people around the world dates back to prehistoric times. it is the most widely consumed alcoholic beverage in the world after water and tea (Meristem, 2014). People consume it for various reasons. It could be as a component of the standard diet for hygienic or medical reasons, for artistic inspiration as aphrodisiacs, for its relaxants and euphoric effects, for recreational purpose, and for other reasons. Some drinks have been inscribed with religious or symbolic significance showing the mystic use of alcohol.        The 1980 marked …