Attitude Of Nigerians Towards Made In Nigeria Wrappers (a Case Study Of Oko Women)

34 pages ID: MKT1154

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DepartmentMarketing
TypeProject
Pages34
Reference StyleYES
FormatMS Word & PDF
Reference No.MKT1154

Abstract

INTRODUCTION The attitude of Nigerians towards made in Nigeria wrappers (a case study of Oko women) Nigerians consumer has access to several product from around the world and the information on the country of origin may be used to evaluate those of their imported counterparts. In spite of the widespread belief that locally manufactured products are inferior in quality to the foreign one, complaints about the high price of locally made items are also rampant. Consumer want to take advantage of affluent and latest service that technology and business can offer (Achumba 2008).Consumers makes nati…

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