The Impact Of Advertising On The Marketing Of Consumers Products (a Study Of Nigeria Breweries Plc, Enugu State)

ABSTRACTThis project is focused on the attention of the “Impact of Advertising in the Marketing Consumer Product”. This is concerned with the purpose of optimization of profit. Products of high quality may be produced and may be experiencing drop in sales due to the fact that the products is not advertised and as such consumers may not know about the existence of such product and so they do not by it. Review of some related past literature was carried out so as to as to ascertain the importance of advertising, types of advertising, definition of advertising, role of advertising and budgeting o…