Full material
₦ 5,000 $(29)
| Pages | 69 |
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Project Details
| Department | Marketing |
| Type | Project |
| Pages | 69 |
| Reference Style | YES |
| Format | MS Word & PDF |
| Reference No. | MKT1167 |
Abstract
Abstract This study measured the impact of product pricing on organizational effectiveness using Nigeria Breweries Plc Aba, Abia State. A total of 70 respondents were investigated using the cross-sectional survey research method of data collection. The data collected were analyzed using the simple percentage. The hypotheses were tested using the Chi-Square statistical technique. It was discovered that there is a high correlation between the product pricing and the buying behaviour of consumers. The study also indicated that factors such as perception, product quality, Advertising and culture t…
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Full material
₦ 5,000 $(29)
| Pages | 69 |
| Delivery | Instant, after payment |