The Effectiveness Of Promotional Strategies Employed By Agro- Allied Industries In Nigeria. (a Case Study Of Olympic Maize Milling Agro Allied Industries Limited Awka)

93 pages ID: MKT1176

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DepartmentMarketing
TypeProject
Pages93
Reference StyleYES
FormatMS Word & PDF
Reference No.MKT1176

Abstract

ABSTRACT This research work traced the effectiveness of promotional strategies  employed by  Agro- allied Industries in Nigeria in the promotion of their products like meshing,  casavita, yam flour, maize flour, animal feeds and vitarice. The researcher selected Olympic maize milling Agro-Allied industries Ltd. Awka as case study. He  made an adept study into the various promotional   elements and available media with their strategies.Different structured questions were administered to respondents after reviewing similar literatures.These questionnaire were administered to both consumers and …

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Pages93
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