The Importance Of Distribution System In The Marketing Of Consumer Goods (a Case Study Of Cadbury Nigeria Plc)

ABSTRACT This particular research is a study of clear understanding of distribution system in the marketing of consumer goods and factors that affect their achievement. Distribution system is believed to play a prominent and significant role in attainment of company’s sales and objectives. This approach helps producers achieve marketing tasks such as delivery efficiency, product availability, after sales service, product display or merchandising and control of distribution costs. When performed effectively, these tasks will ultimately impact very positively on company revenue and profit. The …