The Role Of Advertising In The Marketing Of New Business (a Study Of Shoprite, Enugu)

ABSTRACT  This research work studied the role of advertising in the marketing of new Businesses (A case study of Shoprite Enugu). New business like other businesses is faced with or centres on the quality of product to be given to the consumers. This study as carried out to an extent to which advertising is adopted by business in Enugu generally and shoprite in particular. In order to carry out the work, some of these objectives were stated; - To determine whether the level of awareness of shoprite is as a result of advertising. - To determine the impact of advertising on the marketing of goo…