The Effectiveness Of Personal Selling Strategfies In Marketing Of Capital Goods

TABLE OF CONTENTS TITLE PAGE APPROVAL PAGE DEDICATION ACKNOWELDGEMENT PREFACE TABLE OF CONTENTS CHAPTER ONE INTRODUCTION BACKGROUND OF THE STUDY STATEMENT OF THE PROBLEM OBJECTIVES OF THE STUDY FORMULATION OF HYPOTHESIS SIGNIFICANCE OF THE STUDY SCOPE OF THE STUDY LIMITATION OF THE STUDY DEFINITION OF TERMS CHAPTER TWO REVIEW OF RELATED LITERATURE PERSONAL SELLING DEFINED DEVELOPMENT AND ORIENTATION PERSONAL SELLING PROCESS AND ITS APPLCIATION TO INDUSTRIAL SELLING PERSONAL SELLING STRATEGIES IN MARKETING (OF CAPITAL GOODS) IMPROTANCE OF PERSONAL SELLING RELATIONS TO OTHER PROMOTIONAL ACTIV…