Marketing Problems And Prospect Of The Bakery Industry In Enugu Metropolis (a Case Of Study Of Ify Bread Industries) A Project Work Presented

ABSTRACT This research looked into the marketing problems and prospects of the bakery industry in Enugu metropolis with references to Ify bread industry. To solve the research problem both primary and secondary data were collected. The research instruments used in collecting the data were questionnaires and oral materials. The respondents of the study comprised customers, distributors, management and relevant staff of ify bread industry. The size was determined using bourley’s formular and also top man’s formula. In organizing and presenting data collected table frequencies and percentages wer…