The Marketing Problems And Prospects Of Five Star Hotel In Enugu Metropolis (a Case Study Of Nike Lake Resort Hotel Enugu)

ABSTRACT This study focuses on the marketing problems and prospects of five star hotel in Enugu Metropolis “ case study of Nike Lake Resort Hotel”. The main purpose was to find out among other things the followings: -To examine if the promotional strategies used by the hotel lead to increase in customer awareness. -To determine if the quality of services rendered by the hotel will lead to a bright future for the company. -The population of the study comprises the customers and the management and relevant staff of Nike Lake Resort Hotel. The researcher used Topman’s formular to determine the sa…