Marketing Of Commercial Bank’s Services

ABSTRACT Commercial bank in Nigeria render services like cash depository, agency services and granting of credit facilities such as over draft, loans etc.  And this can be said to be the stock in trade of the commercial banks. This should be effectively carried out through the use of marketing strategies. Marketing is a new science in the service industries in Nigeria and had not been applied earlier. In banks, this had resulted to poor bank / customer relationship and reduction in the quality of services provided. the bank employ marketing strategies like promotion pricing, distribution, prod…