The Effect Of Sales Promotion On Sales Volume A Case Study Of Vitafoam Company In Enugu Metropolis

96 pages ID: MKT1258

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Project Details

DepartmentMarketing
TypeProject
Pages96
Reference StyleYES
FormatMS Word & PDF
Reference No.MKT1258

Abstract

ABSTRACT This study was focused on the affect of sales promotion on sales volume of Vitafoam product in Enugu metropolis.  The researcher find out various ways through which the company employed sales promotion to create awareness of their product, stimulate and arouse customers and dealers favourable behacviour towards the company and its products.  This study was portrayed to determine the relationship between sales promotion effect and consumer patronage of the various brands.  Based on the objective of the study three hypothesis were formulated.  The population of the study were drawn from…

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Pages96
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