Effects Of Uniform Pricing Policy In The Marketing Of Petroleum Products In Nigeria

78 pages ID: MKT1259

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Project Details

DepartmentMarketing
TypeProject
Pages78
Reference StyleYES
FormatMS Word & PDF
Reference No.MKT1259

Abstract

ABSTRACT The aim of this study is to examine and determine the effects of uniform pricing policy in the marketing of petroleum products in Nigeria. Data were collected from primary and secondary data.  The major data collection instrument is the questionnaire. The data were presented in table as frequency distribution and analyzed with frequencies and percentage.  Having analyzed the data, findings were made:  The existing pricing policy has resulted in uniform prices by the “Big 8” and different prices by independent marketers. The effects of the uniform pricing include: shortage of supplies …

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