The Place Of Personal Selling In The Achievement Of Organisational Goal (study Of Hardis And Dromedas Nigeria Ltd)

ABSTRACT  This project work was an attempt to investigate the place of personal selling in the achievement of organizational goal. The main objective were; to examine the importance of personal selling as promotional tools to the Hardis and Dromedas Nigeria limited, to examine the different tools available to the motivation of the members of the selling team and to determine the relationship between the effectiveness of the personal selling and achievement of sales target.  Based on the objectives of the study, three hypothesis were formulated. The populations of study were draw from the custo…