The Efficient Of Corporate Image As A Strategy In Enhancing Profitability In An Organization

INTRODUCTION An examination corporate image management has led to the rise of stakeholder management in a complex market environment in the Nigeria, United States, Europe and Asian regions. Today’s corporations have paid substantial attention to the three key concepts, corporate reputation (CR), corporate image management , and stakeholder relations (SR) (Argenti and Barnes, 2009; Argenti and Druckenmiller, 2004; Riel and Fombrun, 2007). By having a unique identity of the organization, the corporations not only can improve the image and reputation of the organization but also differentiate its…