An Indepth Study Of On The Brand Switching Behavior Of Malt Drink Consumer In Enugu State From 2005 -2010

ABSTRACT This research work is “An Indept study on the Brand Switching Behavour of Malta Drink Consumers in Enugu from 2005 -2010”  This study tends to establish the impact of the marketing mix on the brand switching behavour of malta drinks, determine.  The factors that promote brand switching among malta drinks consumers and discover the relative strengths of the various brands enerated for this study with the selected areas.  Based in the objectives of the study two hypothesis were formulated.  The population of the study were drawn from the consumers and retailers of malta drinks in Engu. …