The Impact Of Information And Computer Technology Ict On The Marketing Of Automobile Products In Nigeria (a Case Of Mercedes Benz Anammco Limited Enugu)

53 pages ID: MKT1269

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Project Details

DepartmentMarketing
TypeProject
Pages53
Reference StyleYES
FormatMS Word & PDF
Reference No.MKT1269

Abstract

ABSTRACT The Impact of Information and Computer Technology – ICT on the Marketing of Automobile Product in Nigeria A Case of Mercedes Benz Anammco Limited Enugu.  This study was carried out under five chapters which was beneficiary to the management, researcher as well as others for the coming research works.  The population of the study include both staff and customer.  The population of staff are 720 while that of customer are 2800.  The researcher determines the sample size of the study using Bourley formular method.  Questionnaire were administered in regard to the sample size. Though not …

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Pages53
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