Attitude Of Consumers To Sales Promotion In Enugu Metropolis

ABSTRACT This work was to reflect on the attitude of consumers to sales promotion in Enugu Metropolis.  This study became necessary considering the huge some of money which organization generally spent on sales promotion in order to affect consumers attitude. aking cognizance of the above, it is therefore became imperative to know if the game worth of the candle, that is of what impact or otherwise does sales promotion  have no the attitude of consumers in Enugu metropolis and also whether consumers in Enugu approve/ disapprove sales promotion. The population of the study is Enugu metropolis; …