Impact Of Advertising In New Product Development (a Case Study Of Etisalat Nigeria Plc)

79 pages ID: MKT1271

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Project Details

DepartmentMarketing
TypeProject
Pages79
Reference StyleYES
FormatMS Word & PDF
Reference No.MKT1271

Abstract

ABSTRACT This research study is focused on the role of Advertising on the marketing of Etisalat GSM 0818 services in Enugu State. Some objectives of the study are: To determine the impact of advertising on the marketing of Etisalat GSM. To recommend practical solutions to the problem of advertisement identified. In the view of this, an in-depth literature reviews on textbooks, journals, useful write-ups was carried out. This was done not only to get wider view of the problem under study, but also get a conceptional understanding of the study.  The population of study were customer and employe…

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Pages79
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