A Survey On Problems Of Marketing Commercial Bank Services (a Case Study Of Union Bank Of Nigeria Plc, Garden Avenue, Enugu)

 INTRODUCTION for bank to survive in   today’s growing dynamic highly competitive bank environment the marketing  of the banking service is indeed inevitable so that they can serve its customers with a well tail over package and creating programme in order to meet adequately  the various needs of its customers and other company specific requirements.Marketing starts when one social unit anticipates identifies  and designs the feature of a product or services to march the need structure of other social units.  These efforts are made with the intent to obtain a transaction between competent soci…