Distribution Channel / Styrategies For Bread In Enugu State (a Case Study Of 7up Bottling Co. Plc Enugu Plant)

INTRODUCTION BACKGROUND OF THE STUDY As the economy advances, there is a restaurant widening of the gap between producers and consumers, the increase in output of goods and services necessitates.  The development of channel of distribution they provide time, place and convenience utility for the goals and services provided. In the view of Adirika, Ebue and Nnolin (2001) distribution is demand creation and satisfaction and both directly and indirectly brings down the total cost of marketing organization.  Apart from producing the goods and services required by buyers, pricing and promoting them…